Double Your Profits with FinElevate

We’re Profitability Consultants with a Playbook that Transforms Potential into Profit

Why FinElevate

As a business owner, your focus should be steering your company to the next big thing, not getting tangled in the financial weeds. Your company needs a financial expert, but most owners don’t have the time or desire to become one.


Enter FinElevate.


Our FinScore dashboard seamlessly integrates with your accounting software, instantly demystifying your financials and revealing the precise hurdles that stand between you and increased profitability.  

Our Profit Playbook pairs with the FinScore dashboard to identify the to-dos with the greatest potential for your business. Its the strategic roadmap designed to supercharge your bottom-line growth.

The Financial Elevation FormulaTM

goal

Your Goal

We learn your goal, which becomes our guiding light in your journey.
score

The FinScore

Our proprietary scorecard gives you clear status on today and tracks your progress.

Our Playbook

Over 450 plays that we can use to help improve your finances and make you money.

Our Profit Playbook

Our FinScore Playbook is the cornerstone of our approach. It’s a systematic, data-driven method that evaluates your current financial situation, identifies areas for improvement, and creates a roadmap for your financial success.  

Along the way, we’ll train your team on the “why” behind our recommendations. We believe that businesses do better when the leadership team – and the entire organization – understand the foundations of profitability.  

goal

Step 1: GOAL

We need to know where you want to be in 3 to 5 years. Everything we do is built around this goal.

1-finscore

Step 2: FINSCORE

Next, we establish your FinScore - our proprietary method of evaluating the financial health of your business. This will help us target the areas of improvement that will work toward your goals.

3-playbook

Step 3: PLAYBOOK

The FinScore Profit Playbook puts our strategies into action. We work directly with your team to implement the profit tactics that improve the bottom line of your business.

4-elevation

Step 4: ELEVATION

Our clients achieve breakthrough levels of clarity and insights into their numbers. As we continue to execute profit-increasing strategies and coach your team, the business reaches new heights of stability and growth.

Profitability Services We Offer

You have sales and product experts in your business.  We are profitability experts.   

Your goals are our goals.  Most of our clients are seeking profitable growth that creates more cash as you scale.  

In addition, we help businesses: 

  • Understand and replicate revenue streams 
  • Maximize high margin revenue  
  • Remain profitable as they grow 
  • Evaluate decisions like when to hire 
  • Optimize their cash flow  
  • Prepare for exit 

Testimonials

Frequently Asked Questions

We are profitability experts. We identify where you are today, where you want to be, and implement a profit playbook to bridge the gap. We can also help increase financial clarity, improve cash flow, develop your team, or exit your business. 

Your bookkeeper or tax professional can help better organize your financials, but it’s rare for them to add to your bottom line.  

FinElevate’s mission is to add profit to your business. We dive in with you to understand your goals and make the changes needed to improve profitability.  

Our proprietary tool, the FinScore, helps us understand the specific strengths and weaknesses of your financial wellbeing. Paired with the Playbook – a list of over 450 tactics to improve your business – we relentlessly push the boundaries of your profitability in a way that makes you and your team feel good.  

Our founder, Colin, knows what it’s like to run a business. He got his start in a struggling family business at 21 and developed a passion for solving complex profitability and cash flow problems. Eventually, he completed a company turnaround as owner and CEO through significant financial improvements. That passion led him to start FinElevate. 

He also owns four businesses across the manufacturing, industrial distribution and services spaces.  He knows what it’s like to be in your shoes. 

That’s why we speak in simple terms that make sense to business owners, not complex accounting jargon and endless spreadsheets. We cut to the heart of what you need to know so you can make better, faster decisions and drive profitability in your business. 

Goal + FinScore + Profit Playbook = Financial Elevation 

The first step is to know where you’re at today. That’s why we prioritize your FinScore calculation from the beginning—it serves as your report card and diagnostic tool in one, showing you what your company is doing well and what could be better. 

The FinScore keeps you, your team, and us on the same page about status and priorities. It also allows you a simplified financial lens to run your business through. 

Absolutely! One of our greatest values to business owners and their teams is adding financial acumen to the equation.  Each profitability play we run touches sales, operations, or both.  With everyone’s involvement, the team develops new heights of financial confidence. 

We meet monthly to walk you through what you NEED to know in order to run your business, and we handle the rest.  We will do the heavy lifting to move your FinScore, but along the way, you will learn from our perspective and our playbook.  We are 100% transparent about what we do and the tools we use.  It’s your business, after all. 

FinElevate proudly runs on EOS! Our startup business model was created on an EOS VTO document. Since then, we’ve been obsessed with crafting a business that supports the Finance Seat in EOS companies. 

Our FinScore covers many EOS clients’ financial measurables, and we focus on FinScore improvements on a quarterly cadence. 

First and foremost, we want to add VALUE to any conversation we have with you. 

We’ll spend some time getting to know you, your business, and your goals. We’ve been told our thought-provoking questions have helped owners clarify their goals. And as your growth partners, we need to understand your strengths, your struggles, and the vision you see for your business. 

If we seem like a good fit for helping you achieve your goals and we believe we can add serious value to the financial side of your business, we’ll schedule a next step to understand what working together would look like. 

Nope! We view ourselves as your financial partners. We won’t nickel and dime you.  We also don’t believe in nonsense “gotcha” contracts or aggressive exit clauses.  We expect to earn our keep month after month.  It’s how any great partnership must work. 

Small Business Insights

18.5%

of small-business owners plan to change business strategies in the next six months

(Census Bureau)

As business owners look to remain resilient coming out of the worst of the pandemic, some are focusing on key areas of their business over the next six months: 20.2% plan to improve existing goods and services, 18.5% intend to shift business strategies, and 13.9% anticipate adopting or expanding use of digital technologies, Census Bureau data reveals.

82%

of small businesses fail because of cash flow issues

(Small Biz Genius & Fundera)

Cash flow is one of the biggest problems for small businesses. 29% fail simply because they run out of cash. A 2015 study showed that 27% of owners were not able to access the capital needed to continue operating their business. Many small businesses consider cash flow to be their biggest challenge.

42%

of small businesses fail due to a lack of demand

(Fundera)

Apparently, small businesses need to conduct deeper market research prior to starting. Why? Over 40% of them fail because there is no market need for their products or services. 19% say failure was due to being outcompeted” while 17% say it was because of their poor product offering. This lack of market demand could also be the 14% of small businesses that fail because of poor marketing.

23%

of small businesses fail because they don’t have the right team

(Fundera)

Almost one-quarter of failed small businesses attribute their demise to their teams. 23% say their business failed due to a lack of having the “right” team. Another 17% failed because they lacked a business model and 14% ignored their customers.

46%

are unsure whether their marketing strategies are working

(Keap)

Almost half of the small businesses marketing themselves are unsure whether their efforts are even working. 17% know they are not working. This supports the idea that marketing, especially digital marketing, is elusive to small businesses. Many owners reported their greatest challenge is getting a break from their business long enough to attempt marketing.

66%

of small businesses face financial challenges

(Semrush)

It’s quite common for small businesses to undergo financial challenges. What’s the most prominent financial struggle? 43% say that paying operating expenses is the toughest thing they face. The average cost of launching a retail business is $32,000, and store owners have reported they started with only $5,000 saved.

Unlock Your Profitability Now

If you are ready to get serious about dramatically growing your profit, we want to talk.  

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