Sales are up. So why is cash still tight?
I doubled my first business and still couldn't make payroll. Growing Broke is the story of how that happens, and how I fixed it.
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At 23, I opened QuickBooks for the first time and realized we couldn’t make Friday’s payroll. So I did what most owners do. We sold harder. We doubled sales, from about $1 million to $2 million.
We still weren’t making money. That’s when I learned the first hard truth: growth doesn’t fix a business. It amplifies it.
Discounts to close deals, costs that creep up, prices that never move. My margin fell from 43% to 31% while sales doubled.
I had my most profitable year ever and still scrambled to pay the tax bill.
Inventory, customers who pay slow, and vendors you pay fast all eat cash. The faster you grow, the more they eat.
Five short chapters: The Growth Trap, The Profit Illusion, Cash Is King, The Value Curve, and Connecting the Dots. It's a short read built on real numbers from a real business.
Owners whose sales are growing faster than their bank account.
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